you may know fl is famous for Hemingway look-alike contests...
this lovely post form the chef's widow got me thinking:
What a nice summer contest for the locals,
"Do you look like a character in a book?"
let your customer submit photos, make a flickr set, maybe even have folks vote for their favorite on your website.
then why not try to get a prize from a publisher, like an author's signed copy of the works (if possible) or something like it.
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