Cure Food Ignorance!!!
I say PLA or ALA should totally get involved and join forces with Jamie Oliver in this effort.  We are in a fantastic position to deliver the message, the assistance and all the resources that go with that.  IT BREAKS MY HEART TO SEE A KID CALL AN AUBERGINE A PEAR.  We are such a big part of that triangle of influence.
why not have (or market in a themed series):
-kids (and YA!) programs on food (invite community farmers) 
-cook book clubs 
-shopping "classes" (healthy choices, money saving options)
-experts on heath and nutrition programs (focus on solving the problem)
-cooking demos?  (can we use a webcam to show live details on the big screen?)
-gardening programs
-website focus on Food 
-any other fun family food things...
We have connections in our communities who would LOVE to help us do this.
I know it.  
When do we start?
   
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